Media Planner

The Media Planner will be responsible for developing and executing media plans to reach target audiences and maximize advertising budgets. They will conduct market research, analyze media options, and collaborate with clients and media partners to create effective media campaigns.

Responsibilities

• Conduct market research to identify target audiences and media consumption habits.
• Analyze media options and negotiate advertising rates with media vendors.
• Develop strategic media plans to meet client objectives and maximize advertising budgets.
• Collaborate with clients to understand their marketing goals and target audiences.
• Allocate advertising budgets across various media channels, such as television, radio, print, and digital.
• Monitor and optimize media campaigns for performance and effectiveness.
• Analyze data and media metrics to measure the impact of campaigns and make recommendations for improvements.
• Stay up-to-date with industry trends and media buying best practices.

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in media planning and buying.
• Strong analytical and negotiation skills.
• Excellent communication and presentation skills.
• Proficiency in media planning and buying tools and platforms.