Marketing Manager (225-711)

A Marketing Manager is a dynamic and strategic role crucial for driving a company's marketing efforts to increase brand awareness, lead generation, and customer engagement. This position demands a skilled professional capable of overseeing marketing campaigns, evaluating market trends, and orchestrating comprehensive marketing strategies that align with business objectives. The Marketing Manager plays a vital role in the development and execution of creative marketing initiatives, effectively managing resources, and delivering impactful results. As the primary leader of a diverse marketing team, the manager must possess excellent communication and leadership abilities, all while ensuring that marketing initiatives are consistent with the company's brand and resonate with target audiences. If you possess a balance of creativity, analytical skills, and industry knowledge, the Marketing Manager role offers a challenging and rewarding career path.

Responsibilities

• Develop and implement strategic marketing plans and forecasts to achieve business goals.
• Oversee the creation of comprehensive marketing campaigns across multiple channels.
• Coordinate with sales and product teams to align marketing efforts with business objectives.
• Manage external agencies and vendors to ensure high-quality marketing collateral.
• Evaluate market trends and competitor activities to identify new opportunities.
• Analyze and report on the performance of marketing campaigns and initiatives.
• Lead, mentor, and develop a team of marketing professionals for optimal performance.
• Maintain and expand relationships with media outlets and industry influencers.
• Oversee budget management and allocation for marketing campaigns and projects.
• Implement digital marketing strategies to enhance online presence and engagement.
• Foster a customer-centric culture and align marketing strategies with consumer needs.
• Maintain brand consistency across all marketing materials and communications.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of five years of experience in marketing management or related roles.
• Strong leadership skills with the ability to inspire and develop a marketing team.
• Excellent communication and interpersonal skills for effective collaboration.
• Proven ability to plan and execute successful marketing strategies and campaigns.
• In-depth knowledge of digital marketing tools and analytics platforms.
• Ability to adapt to changing market conditions and take informed decisions.