Marketing Manager (225-619)

A Marketing Manager plays a pivotal role in driving the marketing efforts of an organization, working to increase brand awareness, engage customers, and boost sales. This position requires a strategic thinker with a passion for marketing trends, and a leadership mindset to guide a team towards achieving business goals. As a Marketing Manager, you will be responsible for creating and implementing marketing strategies, conducting market research to understand customer needs, and collaborating with sales teams to maximize revenue. A successful candidate will have a strong background in integrated marketing, excellent communication skills, and the ability to work under tight deadlines in a fast-paced environment. If you thrive in a creative and dynamic atmosphere and possess the ability to transform ideas into successful campaigns, this role is for you.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Lead and manage a team of marketing professionals to execute campaigns.
• Conduct market research to identify trends, competitive analysis, and target audience insights.
• Collaborate with the sales team to develop promotional strategies and customer engagement initiatives.
• Create, track, and analyze performance metrics for marketing campaigns.
• Manage the marketing budget and allocate resources effectively across various projects.
• Oversee the organization’s digital marketing efforts, including SEO, SEM, and social media.
• Coordinate with graphic design and content teams to ensure brand consistency in materials.
• Drive brand growth initiatives through innovative and effective marketing tactics.
• Foster relationships with key stakeholders, partners, and vendors to enhance marketing efforts.
• Stay up-to-date with industry trends and emerging technologies in marketing.
• Prepare and present reports on marketing performance to management and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of five years of experience in a marketing role or equivalent.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing channels and modern marketing tools.
• Excellent analytical skills to interpret marketing data and drive decision-making.
• Proficient in using marketing software and platforms for campaign management.
• Superior communication and presentation skills to influence and engage stakeholders.
• Leadership experience in managing teams and projects within a marketing environment.