Marketing Executive (225-708)

A Marketing Executive plays a vital role in the development and execution of marketing strategies to promote products, services, or campaigns. They combine creative thinking with in-depth analytical skills to manage and enhance brand presence, drive growth, and achieve business objectives. A Marketing Executive is responsible for developing marketing campaign plans, supervising team activities, and analyzing market trends to ensure that the company's message is effectively communicated to the target audience. This role requires a proactive approach to discovering new opportunities for value creation, a collaborative spirit for working with cross-functional teams, and the ability to deliver results under tight deadlines. Additionally, a Marketing Executive stays abreast of industry changes and integrates new technologies, platforms, and methods into the marketing mix to maximize engagement and customer reach.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness.
• Coordinate with internal teams to create and review marketing content and materials.
• Analyze consumer behavior and market trends to identify growth opportunities.
• Plan and execute marketing campaigns across various channels, including digital.
• Monitor and report on the effectiveness of marketing activities and strategies.
• Collaborate with external partners, agencies, and vendors to enhance marketing efforts.
• Manage and optimize the marketing budget to ensure cost-effectiveness of campaigns.
• Conduct competitor analysis to identify changes in the industry landscape.
• Organize and attend marketing events, exhibitions, and promotional activities.
• Oversee the design and development of promotional materials and content creation.
• Maintain relationships with media outlets and manage public relations efforts.
• Provide strategic insights to refine product positioning and messaging strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience as a Marketing Executive or similar role in marketing departments.
• Strong understanding of digital marketing platforms and tools, including SEO/SEM.
• Excellent communication, presentation, and interpersonal skills for stakeholder engagement.
• Proficiency in marketing software and CRM tools, such as Salesforce or HubSpot.
• Ability to multitask, manage time efficiently, and meet tight deadlines.
• Analytical mindset with strong quantitative skills and attention to detail.