Marketing Coordinator

Fueling the business of fun.

Not just a game-changer, it’s a life-changer. Designed to deliver a superior guest experience, the software solutions platform is a complete integrated solution made to enable business owners to achieve greater operational efficiency while reducing costs and increasing profitability.

With Embed’s platform, a business (single or multi-location) has real-time visibility and control across the entire operation: a full range of games management, real-time prize inventory, from guest party planning and bookings via mobile to integrated point-of-sales, including bundles and upsell packages, self-recycling game card kiosks and so much more. And it is all interconnected.

We have offices across the globe: USA, EMEA, and Asia. With more than 1,000 customers and over 3,000 installations in 56 countries, we are equipped and ready to empower Family Entertainment businesses with direct sales, services, and support anytime, anywhere.

We are in the business of fun and no one takes fun more seriously than us, which is why we put our people at the heart of everything we do, and how we do it. Get inspired because no one’s having more fun than us.

Position Summary

The Marketing Coordinator is the go-to person for all Dubai and other assigned regions related marketing matters and works closely with the rest of the teams in the Company, primarily Sales, Transformation Growth and extended Marketing teams, to develop and execute the strategic GTM plan, focusing on lead generation and nurturing existing customers. The role also requires the candidate to support the implementation and execution of the Events Strategy with operational and logistical excellence.

Key Responsibilities

• Develop and execute the GTM plan, including:
• End-to-end marketing campaign management (planning, execution, monitoring and reporting)
• Foraging strategic partnerships, including trade associations, to promote Embed
• Secure in-person or virtual speaking engagements, panel discussion, webinars and any other relevant opportunities to position Embed as a thought leader in the industry
• Manage marketing budget
• Work with internal stakeholders (such as Sales and the Transformation Growth team) to align and synergize GTM plans
• Work with the Global Marketing Director to implement and execute Events Strategy including:
• Manage calendar of events, including national & regional tradeshows and customer shows
• Plan and execute end-to-end event logistics, including but not limited to tradeshow shipping, accommodation booking, managing deployment of brochureware & tradeshow trinkets, on-site activations such as happy hour and after-party and on-the-day event execution
• Drive sign-ups of tradeshow meetings via 360 communication plan covering different customer segments (e.g.: 1st time FEC owners, FECs with competitor systems etc) through the pre-show and post-show consumer journey
• Be on the look-out for relevant events and training seminars that Embed can be part of
• Manage marketing collateral requests including:
• Educate, guide and clarify stakeholders’ requests
• Brief Creative, Digital and/or Social.
• Source and negotiate with vendors to produce cost-effective collaterals

Required Skills and Expertise

• High energy, fun and creative self-starter with the ability to think outside of the box
• Impact player, exhibiting professional confidence
• 5+ years of in-person and virtual event management and planning experience, at least some of which has been gained through large, tech events
• Strong sense of curiosity and desire to learn
• Extremely organised and pays close attention to details
• Adaptable with a can-do approach to problem solving
• Effective communication, partnership, and project management skills
• Strong time management and multi-tasking skills
• Demonstrated ability to efficiently work on multiple projects simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up
• Able to work with minimal supervision in a dynamic work environment
• Proficient in MS office and knowledge of Hubspot will be preferred
• Able to work on occasion before/after official office hours to follow global office meetings.

What we offer

• Premium Medical insurance from Cigna
• Dental & Vision insurance from Cigna
• End of Service Benefits as per UAE Labour Laws
• Paid time off to include vacation, sick, holidays
• Amount equal to a Return Flight from home country
• Workmen’s compensation coverage
• Robust Learning Management System for employee growth and development