Marketing & Communication Executive (225-1005)

A Marketing & Communication Executive plays a pivotal role in the branding and communication strategies of a company. Responsible for creating and delivering marketing and communications strategies, they help build the company's brand, engage its target audience, and drive business growth. The ideal candidate possesses exceptional communication skills and has a strong grasp of marketing principles and processes. Emphasizing creativity and strategic thinking, they leverage both digital and traditional marketing channels to optimize outreach and engagement. Working collaboratively with various teams, they ensure that the messaging is consistent, compelling, and aligns with the company's values and goals. As the key connector between the company and its external audience, they play a critical role in shaping public perception and increasing the company's market presence.

Responsibilities

• Develop and execute comprehensive marketing and communication strategies for the company.
• Collaborate with the sales team to create targeted marketing campaigns for lead generation.
• Manage the company’s online presence, including website and social media platforms.
• Create engaging content for marketing materials, blogs, newsletters, and press releases.
• Coordinate with designers and printers to produce marketing materials aligning with branding.
• Analyze market trends and competitor activities to identify new marketing opportunities.
• Organize and manage promotional events, exhibitions, and conferences for client engagement.
• Evaluate the effectiveness of marketing campaigns and report on their performance.
• Develop and maintain relationships with media outlets and industry influencers.
• Assist in the preparation and monitoring of the marketing department's budget.
• Ensure all marketing and communication content aligns with the company’s brand voice.
• Provide effective internal communication to keep staff informed of marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum of three years of experience in a marketing and communications role.
• Strong verbal and written communication skills are essential for this role.
• Proficiency with digital marketing and social media management tools.
• Experience in content creation, including writing and editing marketing materials.
• Ability to work collaboratively in a fast-paced environment with tight deadlines.
• Strong analytical skills to assess marketing data and prepare detailed reports.