Marketing and Communications Executive (225-902)

The role of a Marketing and Communications Executive is vital within any organization, as they are responsible for leading the development and execution of marketing and communication strategies to enhance brand presence and engagement with target audiences. This position requires a strategic mind, excellent communication skills, and an understanding of market trends to effectively convey the brand message across various channels. The ideal candidate will work closely with different departments to ensure a cohesive message and optimize public relations efforts. In this role, the individual will also monitor the competitive landscape, develop promotional plans, and compile insightful reports on marketing strategies' effectiveness. Understanding digital marketing techniques and social media platforms is critical, as these are crucial components in today’s marketing landscape.

Responsibilities

• Develop and implement marketing strategies to achieve business goals effectively.
• Create and manage promotional campaigns across various media channels and platforms.
• Collaborate with departments to align marketing efforts with company objectives.
• Maintain and enhance the corporate image and identity through consistent branding.
• Establish and maintain relationships with media outlets and industry influencers.
• Analyze market trends and competitor activities to inform strategic decisions.
• Monitor the performance of marketing campaigns and adjust strategies as needed.
• Prepare and present insightful reports on marketing efforts and their outcomes.
• Manage the company’s digital presence, including social media and website content.
• Organize and coordinate corporate events, conferences, and promotional activities.
• Oversee the design and production of marketing materials and publications.
• Collaborate with vendors and agencies to execute marketing initiatives successfully.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
• Proven experience in marketing, communications, or a related role is essential.
• Strong understanding of digital marketing strategies and social media platforms.
• Exceptional written and verbal communication skills are required.
• Ability to manage multiple projects and prioritize tasks effectively.
• Excellent organizational and time-management skills are necessary.
• Proficient in using marketing software and digital analytics tools.