SaaS Marketing Specialist - Lead Generation (225-728)

Are you a passionate and innovative marketing specialist with a flair for lead generation in the SaaS industry? If so, we have the perfect opportunity for you! We are seeking a talented SaaS Marketing Specialist who can drive our lead generation efforts to new heights. In this role, you will be responsible for creating and implementing strategies that draw in potential customers, nurturing sales-qualified leads, and ultimately contributing to the growth of our business. You will work closely with our sales and product teams to ensure alignment and maximize results. Our ideal candidate is driven, analytically-minded, and possesses a strong understanding of digital marketing within the SaaS universe. Join us to transform leads into loyal customers by utilizing your creativity and digital marketing prowess.

Responsibilities

• Design and implement comprehensive lead generation strategies for SaaS products.
• Collaborate with sales teams to synchronize marketing efforts with sales goals.
• Create and optimize content for multi-channel marketing campaigns.
• Analyze market trends to identify opportunities for lead generation improvements.
• Manage and analyze the effectiveness of digital marketing tools and platforms.
• Conduct A/B testing to refine ad materials and messaging for better results.
• Utilize SEO and PPC strategies to drive organic and paid traffic conversion.
• Monitor and report on key performance indicators related to lead acquisition.
• Maintain up-to-date knowledge of SaaS industry trends and competitor activities.
• Work with the product team to align marketing strategies with product offerings.
• Develop and maintain customer personas to better target marketing efforts.
• Enhance customer journey and experience by personalizing communications.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 3 years experience in a marketing role in the SaaS industry.
• Proven success in developing and executing lead generation campaigns.
• Strong proficiency with CRM and marketing automation platforms.
• Excellent analytical skills to assess marketing performance and needs.
• Ability to work collaboratively with cross-functional teams effectively.
• Deep understanding of digital marketing channels and strategies.