Marketing and Communication Manager (225-707)

The Marketing and Communication Manager plays a pivotal role in the strategic and practical aspects of marketing initiatives within a dynamic organization. This professional is responsible for crafting and executing a comprehensive marketing strategy that aligns with the company's business goals. The Marketing and Communication Manager collaborates with various internal departments to create campaigns that effectively reach target audiences and enhance brand awareness. Key to this role is strong leadership abilities, a creative mindset, and excellent communication skills. The ideal candidate will be adept at analyzing market trends, optimizing communication channels, and employing innovative approaches to engage audiences. This position offers the opportunity to make a significant impact in the company's growth trajectory through strategic marketing and communication efforts.

Responsibilities

• Develop and implement comprehensive marketing strategies to align with business objectives.
• Oversee and manage the marketing budget to ensure effective resource allocation.
• Collaborate with design teams to create visually appealing marketing materials.
• Conduct market research to identify trends and opportunities for the business.
• Coordinate and manage marketing campaigns across various media channels.
• Manage and optimize digital marketing initiatives, including SEO and social media.
• Establish and maintain relationships with media outlets and industry influencers.
• Analyze and report on campaign performance and marketing KPIs regularly.
• Lead a team of marketing professionals towards achieving departmental goals.
• Ensure brand consistency across all marketing and communication platforms.
• Develop crisis communication strategies for unforeseen public relations challenges.
• Organize and participate in promotional events to optimize brand visibility.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of five years of experience in marketing management or a similar role.
• Demonstrated expertise in digital marketing strategies and tools.
• Exceptional verbal and written communication skills are a must.
• Strong analytical skills with the ability to interpret complex data insights.
• Proven ability to lead and motivate a high-performing marketing team.
• Experience with budget management and resource allocation strategies.