Head of Marketing (225-707)

The Head of Marketing is a pivotal role in any organization, responsible for the overall management of the marketing department and its activities. This position is critical in defining the company's marketing strategy and executing it to achieve business objectives. The ideal candidate will have a strong background in both digital and traditional marketing channels, and possess the skills to lead a team in developing innovative marketing campaigns. This role requires a seasoned professional with a keen understanding of market trends, consumer behavior, and brand management. As the Head of Marketing, you will be a key part of the senior leadership team, responsible for guiding the company towards increased brand visibility and market share. A strategic thinker with creative flair and strong leadership qualities, the Head of Marketing must also excel in communication and collaboration, working closely with other executives to align marketing strategies with the company's goals.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Lead the marketing team to execute innovative campaigns across various channels.
• Analyze market trends to identify new opportunities for growth and expansion.
• Oversee digital marketing efforts including SEO, content, and social media strategies.
• Manage and allocate the marketing budget effectively to maximize ROI.
• Collaborate with product and sales teams to ensure cohesive brand messaging.
• Conduct regular performance assessments of marketing campaigns and report findings.
• Establish and maintain relationships with media outlets and marketing partners.
• Ensure brand consistency across all marketing materials and communications.
• Lead market research efforts to gather insights and inform strategic decisions.
• Mentor and develop marketing team members, fostering a collaborative work environment.
• Stay updated on industry trends and emerging marketing technologies for adoption.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Proven experience as a marketing executive or similar leadership role.
• Strong understanding of digital marketing and brand management principles.
• Excellent verbal and written communication skills and strategic thinking ability.
• Proficient in marketing software, CRM systems, and analytics tools.
• Demonstrated ability to manage budgets and analyze campaign performance data.
• Exceptional leadership skills with experience in managing a diverse marketing team.