Email Marketing Specialist (225-726)

An Email Marketing Specialist plays a crucial role in developing, implementing, and optimizing email marketing strategies to maximize customer engagement and revenue generation. They are responsible for crafting compelling and relevant email content that resonates with target audiences and drives conversions. This role requires a blend of creativity and analytical skills to ensure email campaigns are not only engaging but also align with broader marketing objectives. Working closely with cross-functional teams, the Email Marketing Specialist must understand consumer behavior, segmentation, and digital marketing trends to enhance customer loyalty and brand awareness. In addition to technical expertise with email marketing tools and platforms, the Email Marketing Specialist should have a keen eye for detail to ensure accuracy and quality in all communications. This dynamic position is perfect for individuals who thrive in a fast-paced, results-oriented environment and are passionate about driving impactful marketing initiatives.

Responsibilities

• Develop and implement effective email marketing strategies to achieve business goals.
• Create engaging and personalized email content that speaks to target audiences.
• Conduct A/B tests to optimize email campaign performance and conversion rates.
• Analyze metrics related to email campaigns and deliver clear performance reports.
• Collaborate with design, content, and product teams to align email strategies.
• Maintain email lists and segment audiences for targeted campaigning.
• Ensure compliance with email marketing best practices and legal requirements.
• Identify trends and insights to refine targeting and positioning strategies.
• Utilize email marketing platforms to automate and streamline marketing processes.
• Monitor competitor email campaigns to identify opportunities for improvement.
• Stay informed on industry trends and advancements in email marketing technology.
• Assist in managing the overall communication calendar and marketing schedule.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven experience as an Email Marketing Specialist or similar role needed.
• Strong familiarity with email marketing platforms such as MailChimp or Constant Contact.
• Excellent written communication skills and attention to detail are essential.
• Analytical mindset with the ability to interpret and act on data analytics.
• Skilled in HTML and CSS coding for email template customization required.
• Ability to manage multiple projects and initiatives simultaneously.
• Understanding of digital marketing principles and integrated campaign management.
• Demonstrated capacity for teamwork and open communication within a diverse team.