Ecommerce Specialist (225-929)

An Ecommerce Specialist is a pivotal role in the dynamic world of online business, responsible for driving the success of an organization's online sales and marketing strategies. This position entails managing the company's online presence, ensuring that digital marketing efforts like SEO, SEM, and social media campaigns are optimized to boost traffic and conversion. The Ecommerce Specialist analyzes market trends, collaborates with cross-functional teams, and provides insights into the best practices for capturing more market share and fostering customer loyalty. They play a crucial role in the implementation of data-driven strategies to enhance customer experience and maximize sales revenue. Their deep understanding of ecommerce platforms and consumer behavior ultimately drives the company's online success.

Responsibilities

• Develop and implement effective ecommerce strategies to achieve sales targets.
• Manage daily operations of the online store, ensuring optimal customer satisfaction.
• Coordinate with marketing teams to optimize search engine marketing efforts.
• Analyze consumer trends to identify areas for improvement in online sales.
• Collaborate with IT to enhance site functionality and improve user experience.
• Conduct detailed analysis of sales data to inform future strategies.
• Oversee the product catalog and inventory management on ecommerce platforms.
• Create and manage promotional offers to maximize revenue and engagement.
• Monitor and report on key performance indicators to track progress.
• Ensure compliance with digital marketing best practices and standards.
• Develop and execute plans to enhance brand presence in digital channels.
• Provide training and support to junior members of the ecommerce team.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in ecommerce, digital marketing, or related areas.
• Strong analytical skills and proficiency in data analysis tools are essential.
• Excellent understanding of digital sales funnels and customer journeys.
• Experience with ecommerce platforms such as Shopify, Magento, or WooCommerce.
• Strong communication skills to effectively collaborate with team members.
• Ability to multitask and manage multiple projects in a fast-paced environment.