E-Commerce Data Analyst

E-Commerce businesses thrive on data-driven decisions, and as an E-Commerce Data Analyst, you will be at the heart of these critical processes. You will work closely with marketing, sales, and product teams to interpret their data needs and convert raw information into actionable insights. Your role will involve analyzing customer behavior, sales trends, and market conditions to empower strategic business decisions. You will use advanced analytical techniques and tools to pull significant insights from large datasets, helping to refine pricing strategies, improve customer experience, and optimize marketing campaigns. This position requires an analytical mind, attention to detail, and a passion for data, as you will be expected to communicate complex findings in a comprehensible way to support e-commerce strategies. Your insights will directly impact sales, growth, and customer retention, making your role pivotal in the success of the company’s online presence. The ideal candidate will be comfortable navigating vast amounts of data, using business intelligence tools, and collaborating with various teams to streamline processes and drive the e-commerce business forward.

Responsibilities

• Analyze data trends to influence e-commerce business strategies and outcomes.
• Collaborate with marketing to evaluate the effectiveness of campaigns and promotions.
• Utilize customer data to enhance user experience and conversion rates online.
• Extract, clean, and organize raw data from multiple e-commerce channels.
• Develop dashboards and data visualizations to inform stakeholders of key metrics.
• Perform competitive analysis to assess market trends and adapt strategies accordingly.
• Generate reports on sales performance metrics to guide inventory management.
• Identify key performance indicators (KPIs) and measure their effectiveness.
• Support pricing strategies through detailed sales and market analysis.
• Present analytical findings in meetings with actionable recommendations for teams.
• Collaborate with IT to ensure data infrastructure supports robust analytics initiatives.
• Stay updated with e-commerce data trends and introduce innovative analytics tools.

Requirements

• Bachelor's degree in Data Science, Statistics, Business, or a related field.
• Minimum of three years of experience in e-commerce data analysis.
• Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau).
• Strong analytical skills with proven ability to interpret complex datasets.
• Experience in customer segmentation and business intelligence is preferred.
• Excellent communication skills to present data findings clearly to stakeholders.
• Ability to handle multiple priorities and work independently in a fast-paced environment.