Digital Performance Analytics Manager

Purpose of this role:

We are seeking a Digital Performance Analytics Manager to lead the analytics and performance optimization initiatives across our digital sales platforms — including Web and Mobile App. The ideal candidate will be an expert in data analytics, journey tracking, and performance reporting for all digital journeys: Prepaid, Postpaid, Home Internet, and Broadband products.

This role is essential to achieving our digital transformation and sales goals by ensuring accurate tagging, identifying performance bottlenecks, improving customer journeys, and delivering insights that influence strategic decision-making at the highest levels of the organization

Key Accountabilities

1. Web metrics / Reporting / Insights: The candidate will be primarily responsible for Web and Business Analytics for Digital Team. The candidate will develop and provide reports, dashboards and insights for all Journeys and have shared objectives to provide insights and reporting on Digital Sales and Digital Services.
2. Analytics Enablement: The candidate will oversee, manage, implement and validate the tagging and analytics architecture for existing and new journeys for Digital Sales and Digital Services via tools such as Google Tag Manager, Data Layer, and UTM parameters.
3. Search Engine Optimization (SEO): The candidate will ensure that all new digital and web properties are optimized to latest SEO standards. This includes SEO related reports and crawling of all du subdomains on the technical SEO side, the candidate will identify issues such as indexability issues, duplicate content and meta tags, canonical issues, heading tag issues, redirect problems and core web vitals. He/she must also provide keyword research / content guidelines to improve rank on relevant pages.
4. Conversion Rate Optimization (CRO) and Site Performance Auditing: The prospective Digital Performance Analytics Manager will utilize site auditing tools to identify performance issues and liaise with internal and external stakeholders to identify actions, remediation plans and track progress across teams. The manager will also ensure that analytics tags are consistent across containers for tools which are used to measure performance and allow CRO tools to function properly.

Qualifications:

• Bachelors degree in Computer Science, Engineering, Mathematics, or other related business/analytical disciplines or equivalent experience.

Experience:

• Minimum 7-8 years of experience in Data Analytics, with extensive experience in implementation (Google Analytics - UA, GA4), data visualization and business reporting.

Technical Skills Required/Must have

• Google Analytics
• Google Tag Analytics
• Microsoft Excel
• Microsoft PowerPoint
• Looker Studio
• MicroStrategy
• Google Bigquery
• Firebase Analytics