Digital Marketing Specialist (225-702)

A Digital Marketing Specialist is responsible for designing, implementing, and managing digital marketing campaigns that promote a company's brand, products, and services. This role plays a critical part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The Digital Marketing Specialist achieves this through engaging in a range of marketing technologies and tactics to reach organizational goals. They should be well-versed in the use of social media platforms, SEO best practices, data analysis, content creation, and email marketing. The ideal candidate will be creative, analytical, and have a passion for staying on the cutting edge of digital marketing trends and technologies.

Responsibilities

• Develop and implement digital marketing campaigns aligned with business goals.
• Manage social media platforms actively to enhance brand visibility and engagement.
• Oversee paid advertising campaigns, including pay-per-click and display advertising.
• Create compelling and relevant content for digital channels and websites.
• Perform SEO audits and provide recommendations to improve online visibility.
• Analyze website traffic and user metrics to optimize digital marketing efforts.
• Collaborate with the marketing team for integrated branding and promotional efforts.
• Stay up-to-date with digital marketing trends and best practices for innovation.
• Track and report on the effectiveness of marketing activities and campaigns.
• Coordinate email marketing campaigns to engage and nurture customer relationships.
• Identify and develop strategic partnerships to expand reach and audience.
• Utilize analytics tools to assess the performance of digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field is essential.
• Proven experience in a digital marketing role with measurable track records.
• Strong understanding of current digital marketing concepts and best practices.
• Proficiency in using marketing software tools like Google Analytics and SEO platforms.
• Excellent written and verbal communication skills for effective content creation.
• Ability to multitask effectively while managing multiple projects simultaneously.
• Creative problem-solving skills and the ability to develop innovative marketing strategies.