Mobile Marketing Manager (225-725)

The Mobile Marketing Manager plays a crucial role in guiding and managing the mobile marketing strategies to enhance customer engagement, build brand awareness, and drive business growth. This position involves the development and execution of comprehensive mobile marketing plans that align with the company's objectives and market trends. The ideal candidate should possess a deep understanding of mobile marketing technologies, campaign management, and performance optimization, along with creativity and analytical skills. As a key member of the marketing team, the Mobile Marketing Manager will collaborate with a variety of departments to ensure a cohesive and impactful mobile presence. This role requires a strategic mindset focused on driving results and a passion for staying updated with the latest mobile marketing technologies and trends.

Responsibilities

• Develop and execute a comprehensive mobile marketing strategy aligned with business goals.
• Collaborate with cross-functional teams to integrate mobile marketing efforts effectively.
• Manage and optimize mobile marketing campaigns to maximize customer engagement.
• Analyze mobile marketing metrics to refine strategies and ensure performance targets are met.
• Coordinate the creation of mobile content including images, videos, and interactive elements.
• Oversee mobile app promotion and user acquisition strategies for increased growth.
• Stay informed about emerging trends and technologies in mobile marketing and apply insights.
• Implement A/B testing strategies to improve campaign effectiveness and conversion rates.
• Develop and manage budgets for mobile marketing initiatives with cost efficiency in mind.
• Provide regular reports to senior management on campaign performance and ROI metrics.
• Liaise with external agencies and partners to amplify mobile marketing efforts.
• Ensure mobile marketing practices comply with relevant laws and regulations at all times.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in mobile marketing, with a strong portfolio of successful campaigns.
• Solid understanding of mobile platforms, tools, and technologies used in marketing.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong project management skills with attention to detail and organizational prowess.
• Demonstrated ability to work collaboratively within cross-functional teams with ease.
• Exceptional communication skills, both written and verbal, for reporting and strategy.
• Experience in managing budgets and optimizing marketing spend for best results.
• Knowledge of legal and regulatory guidelines applicable to mobile marketing practices.
• Creative thinking with the ability to propose innovative solutions and strategies.
• Strong problem-solving skills and the ability to adapt to changing market conditions.