Digital Marketing Manager (225-623)

As a Digital Marketing Manager, you will spearhead our online marketing strategies and initiatives to propel brand awareness, customer engagement, and sales growth across various digital platforms. You will be an integral part of our marketing team, responsible for crafting, executing, and optimizing digital campaigns that resonate with our target audience and achieve our business objectives. With a keen eye for analytics and a passion for staying ahead of digital trends, you’ll drive innovations that put our brand at the forefront of the digital space. If you have a knack for storytelling, creativity, and strategic thinking, this role is a perfect match for you.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels.
• Oversee and manage all digital marketing campaigns including SEO, PPC, social media, and email.
• Analyze and report on web traffic, conversions, and performance of digital marketing campaigns.
• Lead the creation of engaging and relevant digital content to attract and retain target audiences.
• Collaborate with the creative and technical teams to align marketing needs with development efforts.
• Identify trends and insights to optimize spend and performance based on data analysis.
• Monitor competitors' activities and online marketing tactics to stay competitive.
• Manage and guide the digital marketing team, ensuring alignment with the overall brand strategy.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Develop and manage digital marketing budgets, forecasting expenses accurately.
• Plan and execute all digital marketing projects to ensure timely delivery and meeting objectives.
• Keep abreast of new digital marketing trends and ensure your strategies are up to date.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field required.
• Proven work experience as a Digital Marketing Manager or similar role is essential.
• Expertise in SEO/SEM, Google Analytics, and CRM software is mandatory.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Ability to manage multiple projects simultaneously in a fast-paced digital environment.
• Excellent written and verbal communication skills, with a creative edge.
• Experience with A/B testing and data-driven decision-making processes.