Digital Marketing Executive

We are currently seeking a dynamic and innovative digital marketer to join our marketing team. This role is a fantastic opportunity for a creative individual who is passionate about digital marketing strategies and campaigns. As a digital marketer, you will play a crucial role in executing well-rounded digital marketing strategies that drive engagement and conversion for our brand. You should have a good understanding of current online marketing concepts and best practices, as well as sound analytical skills to track and measure the success of your campaigns. If you are a driven female professional with a strong work ethic and the desire to make an impact, we’d love to hear from you. Join us and bring your flair for digital marketing to a team that values innovation, creativity, and customer focus.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic to the company website.
• Manage the company’s social media presence, including creating compelling content and conducting audience engagement.
• Oversee the development and management of digital marketing campaigns across various channels.
• Analyze and report on visitor data, page performance, and conversion rates for continuous improvement.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Conduct keyword research and web statistics reporting using analytical tools like Google Analytics.
• Optimize content for the website and social media platforms to enhance audience engagement.
• Identify new trends in digital marketing, evaluate new technologies, and implement these in campaigns.
• Manage and improve lead generation campaigns, measuring results and ensuring alignment with sales tracking.
• Maintain partnerships with media agencies and vendors to optimize advertising opportunities.
• Conduct SEO audits and recommendations, both on-page and off-page, to improve search engine ranking.
• Provide creative ideas for content marketing and update the website regularly as per current trends.

Requirements

• Bachelor’s degree in Marketing, Business, or Digital Media is required.
• Proven experience in a digital marketing role, including social media and campaign management.
• Excellent understanding of digital marketing concepts and best practices.
• Strong analytical skills and experience with digital marketing tools and platforms.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Experience with SEO, Google Analytics, and CRM software is highly desirable.
• Strong written and verbal communication skills with a creative flair.