Digital Marketing Executive (225-901)

A Digital Marketing Executive plays a crucial role in enhancing brand awareness, driving web traffic, and acquiring new customers or clients. They are responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services online. This dynamic role is perfect for proactive, results-driven individuals who thrive in a fast-paced, digital-first environment. The Digital Marketing Executive will work closely with other marketing team members and leaders to strategize and implement creative marketing solutions suited to the evolving needs of the digital landscape. The position requires a deep understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Develop and execute digital marketing campaigns across various online platforms.
• Manage the company’s social media presence to increase brand awareness and engagement.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Create and manage link-building strategies, content marketing strategies, and social media presences.
• Identify trends and insights, and optimize spending and performance based on the insights.
• Conduct keyword research and analyze competitors to enhance SEO effectiveness.
• Monitor social media and website performance metrics regularly to improve engagement.
• Work with designers and content creators to produce high-quality, cost-effective campaigns.
• Stay up-to-date with emerging digital tools and technologies, trends, and marketing strategies.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Provide creative ideas for content marketing and update the website continually.
• Organize and manage webinars or online workshops aimed at brand promotion.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Proven experience in digital marketing or related field of at least two years.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Proficiency in managing social media platforms and content management systems.
• Experience with tools such as Google Analytics, AdWords, and Facebook Ads Manager.
• Strong analytical skills, and data-driven thinking are essential for this role.
• Excellent communication and interpersonal skills for handling cross-team collaboration efficiently.