Digital Marketing Executive (225-816)

As a Digital Marketing Executive, you will be at the forefront of driving our digital marketing efforts, contributing significantly to our brand’s online presence and promotional activities. This role involves a blend of creativity, strategic thinking, and data analysis to devise and execute effective digital marketing strategies. You will work closely with various departments to align marketing efforts with business goals, ensuring that our messaging and branding are consistent and impactful across all online platforms. Your ability to adapt to the ever-evolving digital landscape and your skill in leveraging digital tools to engage, grow, and retain our audience will be paramount to your success in this position.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand awareness.
• Manage and optimize online advertising campaigns across different platforms.
• Create engaging content tailored to different social media channels and audiences.
• Analyze web traffic metrics and adjust marketing strategies as needed.
• Collaborate with cross-functional teams to align digital marketing initiatives.
• Use SEO principles to maximize the reach of all digital content.
• Conduct market research to understand current trends and consumer needs.
• Monitor competitor activities to identify new opportunities for growth.
• Prepare performance reports for digital marketing campaigns and activities.
• Implement effective email marketing campaigns to engage with audiences.
• Coordinate with external agencies for specialized digital marketing tasks.
• Stay updated with the latest digital marketing and technology trends.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing or a similar role is necessary.
• Strong understanding of current online marketing concepts and strategies.
• Proficient in using marketing software and digital analytics tools.
• Excellent written and verbal communication skills are required.
• Ability to analyze data and translate it into actionable marketing strategies.
• Creative and innovative thinking with a keen attention to detail.