CRM Executive (225-716)

A Customer Relationship Management (CRM) Executive plays a vital role in managing a company's relationship with its customers. This position is pivotal for businesses that wish to enhance their customer satisfaction, loyalty, and retention. The CRM Executive serves as the bridge between the company and its clients, ensuring that communication channels are open and effective. They are tasked with implementing CRM systems, analyzing customer data, and developing strategies to improve business relationships and customer experience. The ideal candidate possesses keen analytical skills, excellent communication abilities, and a deep understanding of customer relationship management practices. This role is crucial for transforming customer interaction and data into valuable insights that can boost a company's performance sustainably.

Responsibilities

• Develop and implement CRM strategies to improve customer engagement and retention.
• Analyze customer data to identify trends and insights for strategic decisions.
• Monitor customer feedback and resolve complaints to enhance satisfaction levels.
• Collaborate with sales, marketing, and customer support teams on customer relationship initiatives.
• Maintain an up-to-date customer database ensuring data accuracy and completeness.
• Design personalized communication plans and campaigns for targeted customer segments.
• Provide training and support on CRM applications and tools to internal teams.
• Generate reports and present findings on customer behavior and CRM project efficiency.
• Work closely with IT to ensure proper functionality of the CRM system.
• Keep abreast of industry trends and developments related to customer relationship management.
• Continuously refine CRM processes to improve overall operational efficiency.
• Ensure compliance with data protection regulations in all customer data processes.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field required.
• Proven experience in a CRM role or similar customer-focused position.
• Strong understanding of CRM software applications and data analysis tools.
• Excellent communication and interpersonal skills are mandatory for this role.
• Ability to analyze customer feedback and data to drive positive change.
• Proficient in Microsoft Office Suite and CRM software such as Salesforce or HubSpot.
• Ability to work collaboratively with cross-functional teams including sales and marketing.
• Keen attention to detail and a high degree of accuracy in data management.
• Knowledge of customer engagement strategies and lifecycle management is essential.
• Familiarity with data protection and privacy regulations to ensure compliance.