Content Strategist

Hiring a creative and driven Content Strategist to join our dynamic marketing team. You will play a pivotal role in defining, developing, and implementing effective content strategies that align with our business goals and target audience. This position requires you to possess an exceptional understanding of digital platforms, excellent communication skills, and the ability to translate data into actionable insights. You will be expected to produce, edit, and manage engaging and valuable content that resonates with our customers. By identifying content gaps, understanding market trends, and leveraging SEO best practices, you will enhance our brand presence across multiple channels. Collaboration is key, as you will work closely with cross-functional teams including editorial, design, analytics, and product management to deliver seamless and impactful user experiences. If you are passionate about storytelling and have a keen eye for detail, we encourage you to apply for this exciting opportunity to shape our content strategy and drive business success.

Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals.
• Conduct market research to identify content gaps and opportunities.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Analyze website traffic to evaluate effectiveness of content initiatives.
• Create editorial calendars to guide content production and publication.
• Leverage SEO best practices to improve content visibility and ranking.
• Draft and edit high-quality content for various digital platforms.
• Manage content review and approval workflows to ensure quality delivery.
• Monitor industry trends to identify innovations in content strategy.
• Mentor junior team members to strengthen team capabilities and expertise.
• Conduct A/B testing to determine best-performing content formats.
• Report on content strategy performance using data-driven insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Minimum of 3 years of experience in content strategy or related role.
• Strong understanding of SEO principles and digital marketing tactics.
• Excellent communication and storytelling skills, both written and oral.
• Proficiency with content management systems and digital analytics tools.
• Demonstrated ability to work effectively in a team-oriented environment.
• Proven track record of developing high-impact, data-driven content strategies.