Branding And Wayfinding Manager

📣 Branding & Wayfinding Manager – Events

Amplify Event Navigation Through Strategic Signage

About Us

Founded in 2003, we’ve built a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter.

We are LINKVIVA — creators of experiences that live beyond the day.

Our Energy (Values) – The 5Ps

👫 People – We rise by lifting others.

🌈 Positivity – We see the light, even in chaos.

🎯 Perfection – Not flawless. But fearless in chasing better.

🧭 Pioneering – We break molds, not rules.

❤️ Passion – We lead with fire in the belly.

Why You’ll Love Working Here

🧩 Integrated Role – Work across festival and village teams, collaborating with branding, operations, and external stakeholders to ensure seamless onsite navigation.

📈 Strategic Impact – Your signage planning will directly influence guest experience, crowd flow, and brand consistency across event zones.

🌐 Full Lifecycle Ownership – From concept through installation and legacy, you’ll oversee signage strategy onsite, working across urban villages, festivals, parking logistics, back of house, and VIP zones.

About the Role

As Branding & Wayfinding Manager, you will design and deliver comprehensive signage strategies for large-scale event environments. Using event maps and layouts, youll determine optimal sign placements—from parking access and car park allocation to onboarding wayfinding across venue zones. You’ll manage briefing, production, delivery, and quality control of signage. The role bridges festival and village areas, ensuring cohesive installation, government compliance, and brand alignment (including Arabic font integration).

What You’ll Do

• Interpret event site plans (festival & village) and define strategic placement of directional, identification, and operational signage — car parks, festival zones, back-of-house, and VIP areas.

• Draft and manage the signage brief, including Arabic/English typography aligned to brand guidelines, pending final client confirmation on branding scope.

• Oversee signage production: liaise with vendors or internal teams to ensure correct fabrication, delivery, and on-site installation.

• Conduct site supervision during installation, confirming that each sign is correctly placed and meets installation specifications.

• Coordinate across internal operations, event logistics, and external stakeholders (e.g. government compliance, public-private partnerships).

• Maintain project schedules and budgets; adapt to evolving event needs and timelines.

• Ensure signage meets accessibility and safety standards; manage quality assurance onsite.

Essential Qualifications & Experience

✔ bachelors degree in graphic design, Environmental Design, Industrial Design, Urban Planning, or related field.

✔ 5+ years of experience in wayfinding, signage strategy, or signage delivery for large-scale events or complex environments

✔ Proven ability translating event maps into signage strategy, managing production, installation, and onsite quality.

✔ Proficient with Adobe Creative Suite; experience with layout tools like AutoCAD or Visio.

✔ Strong stakeholder management—cross-functional and government interfaces in complex event environments.

✔ Meticulous attention to detail and spatial planning skills.

Bonus Attributes

⭐ Experience across festival and back-of-house/village spaces.

⭐ Knowledge of Arabic typography and bilingual signage standards.

⭐ Familiarity with accessibility signage best practices (e.g. readability, placement, contrast).