Brand Manager Middle East And Africa

Brand Manager MEA

Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions which has a strong global presence. We are looking for a Brand Manager to join our dynamic team in Consumer Goods Business Unit in Dubai and play a pivotal role in shaping the success of the MEA region. We’re seeking individuals who embody our core values, embrace challenges, innovate fearlessly, and thrive in a fast-paced environment. If this describes you, we’d love to connect.

About The Role

The Brand Manager will be part of a dynamic marketing team and will be responsible for managing Consumer Goods brands in the MEA region (key markets: UAE, Kuwait, Jordan, Lebanon, KSA), supporting the development and leading the execution of brand strategies and activations. This includes aligning with global guidelines, regional directions, and marketing priorities to achieve sales and market share targets.

What You Will Do

Strategy & Planning

• Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.
• Use consumer insights, market trends, and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.
• Define and track brand KPIs, ensuring continuous performance evaluation and agile response to market dynamics.
• Drive performance against key brand growth measures (Digital, brand health and market shares) and constantly look for optimization and improvement.
• Ensure pricing strategy implementation through constant market tracking.
• Manage assortment and seek opportunities for optimization.
• Plan, execute and evaluate sampling campaigns in key markets.
• Manages A&P budget.
  
  

• Adapt global communication to MEA markets considering the cultural aspect.
• Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.
• Develop with advertising agency campaigns and content in line with our global direction.
• Manage and maintain brand websites.
• Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.
  
  

• Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.
• Conduct product trainings for internal departments, agencies, distributors, and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.
• Facilitate cross-functional relationships and contribute to best practice sharing, networks and projects, provide leadership and expertise.
  
  

• Analyze market and sales data, identify risks and opportunities.
• Collect, compile, verify, and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.
  
  

• Must be fluent in English and Arabic
• Must have strong strategic thinking and analytical skills.
• Must have excellent project management and organizational abilities.
• Must have the ability to adapt global strategies to local market needs.
• Must have strong communication and presentation skills.
• Must have proficiency in data analysis and performance tracking tools.
• Must have digital marketing knowledge, including social media, e-commerce, and web management.