Strategic Planner Influencer Marketing

ABOUT US

YKONE is a global influence marketing-led group with a creative DNA, empowered by data. Since 2008, we have been helping iconic brands from the travel, fashion, luxury and beauty industries to connect with, engage or grow their audience through crafted stories and spread by powerful and creative influencers. Our clients include Nespresso, Boss, Clarins Group, TAG Heuer, Estée Lauder Group, Chopard, Prada, Shiseido… as well as several Tourism Offices in the world (Visit Abu Dhabi, Visit Turkey, Visit the USA…). As a group, YKONE fosters a responsible attitude by engaging committed actions: client’s satisfaction, diversity & inclusion, environmental sensitization and carbon footprint calculation. Headquartered in Paris, YKONE has offices in Milan, Dubai, Berlin, Munich, Abu Dhabi, Geneva, Riyadh, Hong Kong, Shanghai and Las Vegas.

YOUR MISSION

As a Strategic Planner at Ykone, your mission is to bridge data and creativity to shape compelling influencer and celebrity marketing campaigns. You will dive into both quantitative and qualitative KPIs—social media performance, engagement metrics, and audience insights—to uncover powerful creative opportunities.

You will gather and interpret real-time data, create comprehensive reports at both macro and micro levels, and translate findings into actionable insights. As a client-facing role, strong strategic thinking and the ability to connect data to creativity and business outcomes are essential.

YOUR SKILLS

• Strong understanding of tourism industry & landscape
• In-depth knowledge of Abu Dhabi’s cultural and tourism environment, plus awareness of the international markets
• Experience working with social media data, especially influencer and celebrity analytics, and familiarity with data tools
• Fluent in English speaker, other languages are a plus

WORK EXPERIENCE & EDUCATION

• Bachelors degree in Marketing or Communications, or a related field.
• 2-3 years of experience as a Strategist or Creative Strategist

ROLE RESPONSIBILITIES

Trends & insights

Monitor platforms, industry movements, and emerging behaviors to identify creative opportunities that align with target audiences and brand values.

• Monitor and analyze global and regional trends across social media, influencer & tourism industry
• Deliver monthly trend reports and ad hoc insight decks to inform project teams and client
• Track emerging platform behaviors, creator movements, and cultural moments to inspire proactive campaign ideas
• Curate relevant case studies and industry benchmarks to keep the team informed and strategically positioned

Creative strategy & recommendation

• Be able to reply to client briefs and write strategic recommendation decks working with the creative studio (Creative Consultant, Art Director)
• Participate in internal brainstorms, concept development, and storyboarding with a strategic lens
• Contribute to proposal writing by integrating data-driven insights, trend analysis, and brand-specific creative opportunities
• Ensure a consistent and relevant narrative thread from strategy through execution across all campaign touchpoints
• Collaborate cross-functionally with project and commercial teams to shape compelling, tailored presentations
• Present strategic concepts in client meetings, clearly articulating the thinking behind creative choices

Post-Campaign Analysis & Learnings

• Collaborate with the data and project teams to review campaign performance, evaluating the effectiveness of creative strategy against KPIs
• Identify key learnings, creative wins, and areas for improvement to inform future campaigns.
• Work with the data analyst to create visually engaging and insight-rich post-campaign reports for internal review and client delivery

THE OPPORTUNITY

• Full time contract
• Based in UAE (Abu Dhabi or Dubai) with frequent travel to Abu Dhabi (min 2 times a week)

TO APPLY

If you meet the qualifications and are interested in this exciting opportunity, please submit your resume to https://tally.so/r/waqzYZ