Social Media Executive (225-611)

As a Social Media Executive, you will be at the forefront of managing and optimizing our company's social media presence. Your role is pivotal in creating engaging content, developing strategic plans for social media marketing, and fostering online engagement with our audience. You'll work closely with the marketing team to translate business goals into effective online campaigns and will be responsible for monitoring trends and analyzing metrics to ensure the company maintains a positive and effective social media presence. You'll also engage with followers by responding to comments and messages across various platforms, reflecting our brand's voice and values.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand recognition.
• Create engaging, creative, and consistent content tailored to each social media platform.
• Monitor online conversations and engage with community members to foster brand loyalty.
• Analyze performance metrics and generate reports to assess the success of campaigns.
• Collaborate with the marketing team to ensure cohesive online messaging and branding.
• Stay updated on the latest social media trends and emerging platforms to innovate engagement.
• Manage social media advertising campaigns and optimize spend for maximum results.
• Provide little-known insights and constructive feedback to enhance future strategies.
• Monitor competitors and industry leaders to improve upon existing social strategies.
• Plan and execute influencer partnerships that align with the company goals.
• Supervise and mentor junior team members, providing guidance and support as needed.
• Ensure the safeguarding of brand reputation through effective issue resolution online.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience in social media strategy development and implementation.
• Excellent written and verbal communication skills for crafting quality content.
• Proficiency in social media management tools such as Hootsuite or Buffer.
• Strong analytical skills for interpreting social media performance metrics.
• Ability to conceptualize and deliver innovative social media campaigns.
• Demonstrated understanding of various social media platforms and their audiences.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Experience in engaging with followers and building community interaction.
• A keen eye for aesthetics and details in design and copywriting.