SEO Executive (225-1003)

An SEO Executive plays a pivotal role in enhancing the online presence of a brand by optimizing its website for search engines. This position demands a keen understanding of on-page and off-page optimization techniques, keyword research, and analytics tools. As a cornerstone of digital marketing, the SEO Executive is responsible for driving organic traffic to a website through tailored strategies and expert implementation of SEO best practices. This role requires collaboration with content creators, web developers, and marketing teams to ensure that the content is search-friendly and aligns with the overall marketing objectives of the company. Staying updated with the latest search engine algorithms and trends is critical to the success of an SEO Executive, ensuring the brand remains competitive in an ever-evolving digital landscape.

Responsibilities

• Conduct thorough keyword research to guide content optimization and keyword strategy.
• Develop and implement effective link-building strategies to enhance off-page SEO.
• Monitor and analyze SEO performance using tools like Google Analytics and SEO platforms.
• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Engage with content team to create high-quality, SEO-optimized content for various platforms.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
• Optimize website content, landing pages, and paid search copy to boost search engine rankings.
• Conduct website audits to identify technical SEO issues and recommend solutions.
• Prepare detailed reports on SEO performance and present findings to the management team.
• Coordinate with design and marketing teams to drive SEO in content strategy and site architecture.
• Manage social media content and develop strategies to improve organic reach and engagement.
• Identify opportunities for content expansion and improvement across the website and blog.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• Proven experience as an SEO Executive or similar role in search engine optimization.
• Proficiency with SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong understanding of search engine algorithms and ranking factors.
• Ability to conduct detailed keyword research and provide actionable insights.
• Excellent analytical skills, with a strong ability to interpret and analyze data.
• Strong communication skills and ability to work collaboratively across teams.