Marketing Specialist

Job Title: Marketing Specialist – Real Estate
Company: Palinoia Properties
Location: Abu Dhabi, UAE
Job Type: Full-time

About Us:
Palinoia Properties is a dynamic and fast-growing real estate company based in Abu Dhabi. We are committed to redefining the property experience with innovative marketing and a client-first approach. We are looking for a creative, analytical, and results-driven Marketing Specialist to lead our digital marketing efforts and help us grow our brand.

Key Responsibilities:

Campaign Strategy & Planning

• Develop and implement digital marketing strategies aligned with business goals
• Plan and execute campaigns across social media, email, search, and display
• Collaborate with internal teams to understand audience and market trends

Content Creation & Management

• Create high-quality, engaging content for websites, blogs, emails, and social media
• Manage content calendars to ensure consistency and timeliness
• Optimize content for SEO and lead generation

Social Media Management

• Oversee and grow company presence on platforms like Instagram, Facebook, LinkedIn, and TikTok
• Launch targeted campaigns to increase brand visibility and engagement
• Monitor performance metrics and interact with online communities

Email Marketing

• Design and execute targeted email campaigns to nurture leads and engage clients
• Analyze campaign metrics and continuously improve open and click-through rates

SEO & Website Optimization

• Conduct keyword research and improve site visibility on search engines
• Optimize on-page elements and monitor analytics for growth

Paid Advertising

• Manage paid campaigns across Google Ads, Meta Ads, and TikTok
• Create effective ad creatives and track ROI
• Adjust targeting and budgets based on performance insights

Analytics & Reporting

• Monitor KPIs and performance across platforms
• Generate actionable reports to guide marketing strategy
• Continuously refine campaigns based on data insights

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of digital marketing experience, preferably in real estate
• Strong portfolio of successful campaigns
• Proficient in Google Analytics, Google Ads, Meta Business Suite, and email platforms
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Ability to multitask and meet deadlines in a fast-paced environment

Preferred Skills:

• Photography and videography experience
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
• Canva and other design tools
• Digital marketing certifications (Google Ads, Facebook Blueprint)