Director Of Groups Conferences And Events Sales

Job Description

We are currently seeking for passionate and dynamic Sales professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

As Director of Groups, Conferences & Events Sales, you will manage group accommodations actively converting guests enquiries into confirmed sales. The Director of Groups, Conferences & Events Sales will interact frequently with guests to learn about their needs and develop relationships from which to earn repeat and expanded business. Specifically, you will be responsible for performing the following tasks to the highest standards-

• Develop and execute the annual sales strategy for groups, conferences and events in collaboration with the Sales & Marketing team.
• Identify target markets, including corporate, social, and leisure groups, to drive high-value bookings.
• Optimize space utilization and pricing strategies in coordination with the Revenue Management team to maximize revenue per available space (RevPAS). Analyze market trends, competitors, and business performance to adapt strategies and exceed revenue goals.
• Lead, mentor, and motivate the Groups, Conferences & Events Sales team to achieve individual and team goals.
• Foster strong collaboration between sales, operations, and culinary teams to deliver seamless and memorable events.
• Ensure all team members are trained in luxury standards of service and client engagement.
• Build and maintain relationships with key clients, event planners, and industry partners to secure repeat business and referrals.
• Act as the primary point of contact for high-profile and VIP events, ensuring personalized attention and flawless execution.
• Lead site inspections and client meetings, showcasing the hotel's facilities and capabilities.
• Work closely with clients to understand their vision, budget, and requirements, offering tailored solutions that align with luxury service standards.
• Oversee the preparation and delivery of contracts, proposals, and banquet event orders (BEOs).
• Ensure the highest quality service is delivered during all stages of the event lifecycle, from initial inquiry to post-event follow-up.
• Prepare regular reports on sales activities, pipeline status, and financial performance for senior management.
• Monitor and manage department budgets, ensuring cost efficiency without compromising quality.
• Forecast revenue and set achievable yet ambitious sales targets in line with overall hotel goals capacity and meet set targets.
  
  

Skills

Education, Qualifications & Experiences

You should be holding a bachelor degree in sales with previous relevant work experiences. You must be a computer literate with effective and outstanding communication skills, both verbal and written.

Knowledge & Competencies

The ideal candidate will be dynamic and a ‘finisher’ with an eye for detail and the ability to drive through solutions. You are having a strong commercial orientation with broad business understanding and skills, equipped with a sharp intellect in order to focus on key issues with an attention to details and accuracy of information while possessing following additional competencies-

Understanding the Business

Influencing Outcomes

Planning for Business

Team Building

Valuing Diversity

Leading People

Adaptability

Drive for Results

Customer Focus

Managing Operations

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