Digital Marketing Specialist (225-829)

The Digital Marketing Specialist plays a crucial role in the planning and execution of online marketing strategies that aim to drive traffic, increase brand awareness, and generate leads or sales. This professional is well-versed in digital marketing tools and platforms, crafting campaigns that reach target audiences through various digital channels such as social media, search engines, email, and content marketing. By leveraging data analytics and understanding consumer behavior, the Digital Marketing Specialist refines marketing tactics to achieve business goals efficiently. This role demands creativity, analytical skills, and a passion for staying current with emerging digital trends to ensure that the organization remains competitive in a constantly evolving digital landscape.

Responsibilities

• Develop and implement digital marketing campaigns across diverse online channels.
• Conduct thorough market research to identify target audiences and potential opportunities.
• Optimize website content and structure for improved search engine rankings.
• Manage the organization’s social media profiles and presence with consistent updates.
• Create engaging content that resonates with audiences and encourages interaction.
• Analyze marketing metrics and KPIs to evaluate the effectiveness of digital campaigns.
• Work closely with the creative team to develop innovative digital marketing materials.
• Stay informed about industry trends and integrate new methods into campaigns.
• Coordinate with external media agencies as necessary to enhance marketing efforts.
• Utilize CRM systems to manage customer data and optimize marketing strategies.
• Prepare and present detailed reports on the performance of online marketing initiatives.
• Ensure that all digital marketing efforts comply with relevant regulations and policies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Specialist or in a similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficient in marketing research and analytics tools such as Google Analytics.
• Experience with SEO/SEM and managing social media platforms effectively.
• Excellent communication and interpersonal skills for collaboration purposes.
• Ability to multitask and manage multiple projects with tight deadlines.
• Creative problem-solving skills and an eye for design and detail.
• Up-to-date with the latest trends and best practices in digital marketing.