Digital Marketing Specialist (225-723)

The Digital Marketing Specialist is a crucial member of our marketing team, tasked with developing and executing comprehensive online marketing strategies. This position is designed for a creative thinker who enjoys analyzing trends, understanding customer behavior, and implementing effective digital marketing campaigns that drive business results. The specialist will be responsible for managing and optimizing our digital presence across multiple platforms, spearheading efforts in social media marketing, SEO/SEM, email campaigns, and digital advertising. A successful candidate will possess a keen understanding of digital marketing trends, advanced analytical capabilities, and excellent communication skills. The role requires a proactive approach to enhancing brand awareness and increasing our company's reach on various digital channels. Join us to lead and innovate in a dynamic and rapidly evolving field.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels.
• Create engaging content for social media platforms, ensuring audience engagement.
• Analyze web traffic metrics and suggest solutions to improve the user experience.
• Manage digital advertising campaigns, including PPC, display, and retargeting efforts.
• Optimize website and content according to SEO best practices for improved visibility.
• Implement and manage email marketing campaigns to nurture and convert leads.
• Monitor and analyze digital marketing performance using analytics tools and software.
• Collaborate with cross-functional teams to support product launches and promotions.
• Conduct market research to understand consumer trends and competitor activity.
• Stay updated on the latest industry trends and adjust strategies as needed.
• Coordinate with graphic designers and content creators to produce marketing materials.
• Ensure all digital marketing efforts comply with industry standards and regulations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience in digital marketing or related roles.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, etc.
• Proven track record of managing successful digital marketing campaigns.
• Strong understanding of current digital marketing trends and best practices.
• Exceptional communication, analytical, and project management skills are essential.
• Ability to work collaboratively in a fast-paced, dynamic team environment.