Digital Marketing Executive (225-708)

The Digital Marketing Executive plays a crucial role in developing and implementing online marketing strategies geared towards promoting a company's brand, products, or services. This position requires a creative and technically savvy individual who is well-versed in managing online presence and can effectively use various digital marketing channels to reach target audiences. They are responsible for driving traffic to the company’s website, improving conversion rates, and creating engaging content that enhances brand visibility and awareness. As a Digital Marketing Executive, you will collaborate with different departments to ensure robust digital communication and marketing strategies are in place to meet business objectives. The ideal candidate should possess strong analytical skills to measure the effectiveness of marketing campaigns and provide insightful data-driven decisions to optimize marketing efforts.

Responsibilities

• Develop and execute digital marketing strategies that align with business goals.
• Manage and optimize online content across all digital channels effectively.
• Coordinate digital advertising campaigns including PPC, SEO, and social media ads.
• Analyze digital marketing metrics and generate reports on campaign performance.
• Collaborate with creative teams to produce appealing web designs and graphics.
• Oversee company social media channels to ensure brand consistency and engagement.
• Identify and apply emerging digital marketing trends and innovations.
• Maintain and develop partnerships with third-party online advertising platforms.
• Implement A/B testing strategies to improve website conversion rates.
• Conduct competitive analysis to understand various marketing strategies used by peers.
• Monitor and manage the company’s online reputation and user feedback.
• Coordinate with the content team to ensure regular website updates and revisions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing or advertising role is preferred.
• Strong understanding of current online marketing concepts and best practices.
• Proficiency in marketing software such as Google Analytics and Google Ads.
• Excellent verbal and written communication skills are mandatory.
• Ability to work independently and handle multiple projects simultaneously.
• Familiarity with content management systems and HTML is an asset.