Digital Marketing Executive (225-729)

As a Digital Marketing Executive, you will play a vital role in enhancing our online presence and driving digital marketing initiatives. You will be responsible for designing marketing strategies that engage, inform, and motivate. You will utilize tools and platforms, including social media, SEO strategies, and paid advertising, to maximize reach and conversion rates. Collaborating with cross-functional teams, you will ensure our digital campaigns align with broader company goals. Your creative and analytical skills will be key in improving brand awareness and revenue growth through targeted digital marketing strategies. This is a dynamic role suited for individuals who are passionate about digital trends and delighted to engage in a fast-paced environment.

Responsibilities

• Develop and implement innovative digital marketing strategies across various platforms.
• Manage and optimize paid search campaigns to maximize return on investment.
• Conduct market research and competitor analysis to influence marketing strategies.
• Create engaging content for social media, email marketing, and our website.
• Analyze performance data and provide insightful analysis for decision-making.
• Collaborate with creative and content teams to produce quality online material.
• Maintain and monitor website performance and make SEO improvements when necessary.
• Liaise with external agencies and partners to enhance marketing efforts.
• Prepare regular reports on digital marketing efforts and deliver impactful presentations.
• Stay updated on industry trends and incorporate them into campaigns effectively.
• Develop and nurture relationships with influencers to enhance online brand visibility.
• Ensure digital marketing activities comply with all relevant legal and ethical standards.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 3 years of experience in digital marketing or a similar role.
• Strong proficiency in digital marketing tools and platforms, including Google Analytics.
• Proven track record in executing successful SEO, SEM, and PPC campaigns.
• Excellent written and verbal communication skills, with an eye for detail.
• Creative thinker with a data-driven mindset and analytical skills.
• Ability to work independently and manage multiple projects simultaneously under tight deadlines.