Senior Brand Manager (225-1016)

As a Senior Brand Manager, you will play a pivotal role in shaping the perception and growth of our brand in the marketplace. You will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. Your tasks will encompass market research, brand strategy, product development, and brand promotion. Collaborating with various departments, including sales and product development teams, you will ensure that marketing strategies align with the overall goals of the organization. The Senior Brand Manager is a leader, an influencer, and a strategic thinker who is passionate about building a brand that resonates with consumers and enhances market competitiveness.

Responsibilities

• Develop and implement innovative brand strategies and marketing plans.
• Conduct thorough market research to identify new opportunities and trends.
• Lead creative development to motivate potential customers and strengthen brand loyalty.
• Align brand strategies with the company’s overall business goals and objectives.
• Collaborate effectively with the sales team to enhance brand presence in key markets.
• Manage the brand's budget, ensuring cost-effectiveness and optimal resource allocation.
• Oversee all aspects of product marketing and positioning in the marketplace.
• Ensure consistent brand messaging across all marketing channels and campaigns.
• Track and analyze brand performance metrics to inform future strategies.
• Develop partnerships and collaborations that elevate brand perception and reach.
• Guide, mentor, and develop junior team members and marketing staff.
• Coordinate with PR and communications teams to enhance brand image and reputation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in brand management or marketing strategy roles.
• Strong analytical skills and an ability to interpret complex data and trends.
• Exceptional leadership and team management abilities are essential.
• Excellent communication and interpersonal skills for cross-departmental collaboration.
• Proficiency in digital marketing tools and platforms is highly preferred.
• Proven track record of successful brand growth and effective marketing campaigns.