Digital Performance Marketing Manager

What Youll Do

We are looking for a Digital Performance Marketing Manager with 7–12 years experience driving growth through paid digital channels. You will own the paid digital strategy for our international markets—supported by a world-class agency, but accountable for delivering measurable results across pipeline, revenue, and ROI.

Reporting to Director

What Your Responsibilities Will Be

What Youll Do

• Develop paid campaigns across Google Ads (Search, Display, PMAX), Bing, and LinkedIn Ads.
• Optimize PMAX campaigns using audience signals, creative testing, asset grouping, and budget reallocation to maximize conversions and ROAS.
• Apply advanced paid techniques such as remarketing, audience layering, automated bidding strategies, and feed-based optimization.
• Partner with the agency to run always-on demand generation and international multi-region campaigns.
• Own performance KPIs (pipeline contribution, CAC, ROAS, CPL) and drive improvements.
• Align campaign execution with Revenue Marketing plays to ensure seamless funnel contribution.
• Manage budget forecasting, pacing, and attribution modeling for paid digital.
  
  

What You’ll Need To Be Successful

What Were Looking For

• 7–12 years in performance marketing, with a track record of delivering ARR growth through paid channels.
• 5+ years of experience in Google Ads, especially PMAX optimization (audience signals, creative optimization, automated bidding).
• Experience with multi-channel paid demand generation (Display, Bing, LinkedIn).
• Background in agency environments, combined with SaaS/B2B marketing experience.
• Solid knowledge of Salesforce and its role in campaign attribution and pipeline reporting.
• Analytical and data-driven; fluent in tools like GA4, GTM, and attribution platforms.
• Experience managing international campaigns with multi-market targeting.
  
  

Why Youll Love It Here

• You are integral to our Paid Digital Center of Excellence. Youll be at the forefront of driving international demand through paid digital.
• Work with a world-class agency, but own the strategy and results.
• Directly impact pipeline and revenue growth in global SaaS markets.
• This position based in Pune.
  
  

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - were a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

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