Social Media Executive (225-827)

A Social Media Executive is a vital member of the marketing team, responsible for managing a company’s online presence and reputation across various social media platforms. This role includes crafting and implementing strategies to enhance brand awareness, engage the audience, and drive web traffic. A Social Media Executive will also monitor social media channels daily, responding appropriately to audience inquiries, analyzing usage statistics, and identifying trends. Creativity, strong communication skills, and a solid understanding of digital marketing are essential for this role. The candidate should be able to work independently and as part of a team, collaborating with designers, marketers, and product managers to create compelling content that aligns with company objectives. The successful candidate will be proactive, enthusiastic about digital technologies, and familiar with the latest social media trends and tools.

Responsibilities

• Develop and implement effective social media strategies to enhance brand presence.
• Create and oversee day-to-day social media content, ensuring brand consistency.
• Monitor social media channels, responding to comments and engagement timely.
• Collaborate with internal teams to create and manage social media campaigns.
• Analyze social media metrics and adjust strategies to improve engagement.
• Engage with online communities and cultivate long-term brand loyalty.
• Stay updated with industry trends to develop relevant and timely content.
• Coordinate with graphic designers for visually appealing social media assets.
• Manage social media advertising campaigns to increase brand awareness.
• Report on the effectiveness of campaigns and overall social media presence.
• Utilize analytics tools to assess audience insights and digital marketing impact.
• Ensure all social media efforts align with the company's brand voice and message.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven work experience as a Social Media Executive or similar role essential.
• Strong understanding of various social media platforms and their users.
• Excellent communication skills, both written and verbal, are essential.
• Ability to deliver creative content ideas and insightful campaign strategies.
• Proficiency in social media analytics tools for measuring campaign success.
• Experience with social media advertising platforms like Facebook Ads Manager.