Junior Media Buyer (225-620)

A Junior Media Buyer plays a crucial role within the advertising team by assisting in the planning and purchasing of media placements to effectively reach target audiences and optimize advertising efforts. This entry-level position requires a solid understanding of various media platforms and market research, as well as a keen ability to analyze data and trends. A Junior Media Buyer collaborates with media planners, vendors, and clients to ensure media campaigns are delivered on time and within budget. The ideal candidate is detail-oriented, highly motivated, and eager to learn about the advertising industry. This role offers a unique opportunity to develop skills in media strategy and execution while working in a dynamic environment with diverse campaigns and projects.

Responsibilities

• Assist in researching and identifying target audience demographics and media habits.
• Collaborate with media planners to develop effective media buying strategies.
• Negotiate competitive rates and secure placements across various media channels.
• Monitor and track performance of media campaigns to ensure maximum impact.
• Analyze data to make informed decisions on media buying strategies and tactics.
• Maintain and update media schedules, ensuring timely execution of campaigns.
• Build and maintain relationships with media vendors and partners for collaboration.
• Prepare performance reports and present insights to internal teams and clients.
• Stay up-to-date with industry trends, emerging media platforms, and technologies.
• Assist in managing campaign budgets and optimizing spending based on performance.
• Support the development of proposals and media plans for prospective clients.
• Coordinate deadlines and deliverables with creative and production teams.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Strong analytical skills and ability to interpret data effectively.
• Proficiency in Microsoft Office Suite, particularly Excel, for data analysis.
• Excellent communication and negotiation skills for working with vendors.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Keen attention to detail and ability to manage multiple projects simultaneously.
• Prior internship or experience in media buying or planning is a plus.