Group Marketing Manager - F&B (225-622)

The Group Marketing Manager for the Food & Beverage (F&B) sector plays a vital role in shaping and executing the marketing strategies to drive the company’s growth and market presence. This position requires an experienced marketing professional with a deep understanding of branding, market analysis, and consumer behavior within the food and beverage industry. The successful candidate will lead a team of marketing professionals, ensuring the creation of innovative campaigns that align with brand goals and objectives. They will evaluate market trends, establish strategic partnerships, and leverage insights to influence business decisions. This is an exciting opportunity for a dynamic leader to contribute to the brand's success and make a significant impact on the company's competitive positioning in the market.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility.
• Lead a team of marketing professionals to ensure successful campaign execution.
• Oversee market research activities to identify industry trends and opportunities.
• Collaborate with product development teams to align marketing with business goals.
• Coordinate with sales teams to design initiatives that increase market share.
• Establish partnerships with relevant stakeholders to enhance brand presence.
• Manage the marketing budget to optimize spending and return on investment.
• Analyze consumer feedback and adjust strategies to meet customer demands.
• Create and manage content for marketing materials, including digital platforms.
• Evaluate the effectiveness of marketing campaigns through various metrics.
• Present detailed reports to senior management on marketing initiatives.
• Identify new marketing opportunities to drive growth and innovation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• A minimum of 5 years’ experience in marketing management in the F&B industry.
• Proven track record of creating and executing successful marketing strategies.
• Strong leadership skills and experience managing cross-functional teams effectively.
• Excellent analytical skills to interpret data and make informed decisions.
• Exceptional communication skills, both written and verbal, required.
• Demonstrated ability in budget management and resource allocation.