GMO_Global Campaigns_Manager

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firms services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firms brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Analyse and identify the linkages and interactions between the component parts of an entire system.
• Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
• Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
• Develop skills outside your comfort zone, and encourage others to do the same.
• Effectively mentor others.
• Use the review of work as an opportunity to deepen the expertise of team members.
• Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firms code of conduct, and independence requirements.
  
  

The Global Campaigns team drives data-led integrated marketing strategies to build awareness, pipeline and market share with a focus on Global Clients. The Global Campaigns Manager drives priority topic or business campaigns across customer journeys for activation across the marketing funnel by territories. Requirements include: understanding of how to deliver impact through marketing, ability to work across multiple marketing platforms, flexibility and desire to be a team player.

Knowledge And Skill

• Developing campaign plans and developing assets and customer journeys for activation across the full marketing funnel by territories, leveraging MarTech;
• Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;
• Understanding marketing trends and channels that increase demand generation and brand equity and demonstrates an ability to quickly pick up industry related concepts;
• Developing and executing strategic marketing projects for a go-to-market campaign or our global businesses;
• Developing campaign plans & marketing assets across customer journeys for activation across the full marketing funnel by territories;
• Planning marketing activities to maximize awareness, develop client relationships, build pipeline and increase market share;
• Managing multifaceted campaign activations with the ability to balance competing priorities and adapt to changing priorities;
• Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization;
• Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, ideally in a B2B or services context;
• Understanding how to leverage marketing automation systems to bring personalization to marketing activities (Salesforce Marketing Cloud preferable);
• Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
• Building depth of understanding and knowledge for a go-to-market priority in a short period of time; and,
• Leading and coaching strategic marketers to support professional development and build modern marketing capabilities.

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