Marketing Executive (225-621)

The role of a Marketing Executive is pivotal in steering the growth and brand presence of a company. A Marketing Executive is responsible for the planning, execution, and oversight of marketing strategies across various platforms, ensuring they align with the company’s objectives. This role requires a creative thinker with excellent communication and analytical skills to craft campaigns that effectively target and resonate with the audience. By leveraging market research and data, the Marketing Executive will shape consumer perceptions and drive engagement through innovative approaches. This role offers an exciting opportunity to impact brand development and reputation directly, collaborating closely with cross-functional teams to ensure cohesive and impactful marketing initiatives.

Responsibilities

• Develop and implement marketing strategies to meet business objectives and sales targets.
• Manage and oversee social media accounts to enhance brand visibility and engagement.
• Conduct market research to identify new opportunities and consumer preferences.
• Collaborate with design and content teams to produce high-quality promotional materials.
• Analyze marketing campaigns performance and make data-driven recommendations for improvements.
• Coordinate with sales teams to create synergy between marketing and sales efforts.
• Plan and manage events and promotional activities to drive customer engagement.
• Maintain relationships with media and advertising partners for effective publicity.
• Utilize digital marketing tools to optimize online presence and brand image.
• Monitor market trends, competitor activities, and industry developments.
• Prepare detailed reports on marketing activities, results, and budget allocations.
• Ensure all marketing communications comply with relevant brand guidelines and regulatory requirements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, brand management, or a similar role.
• Strong understanding of digital marketing and social media platforms.
• Excellent written and verbal communication skills are essential for this role.
• Proficiency in marketing software and analytics tools such as Google Analytics.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinking and problem-solving skills to develop innovative marketing strategies.
• Strong analytical skills to interpret data and provide actionable insights.
• Experience managing budgets and financial planning for marketing activities.
• Ability to work collaboratively in a team and independently when required.