Social Media Executive (225-619)

As a Social Media Executive, you will play a pivotal role in digitally positioning our brand across various platforms. With the ever-evolving landscape of social media, your creativity and strategic thinking will be key drivers in creating engaging content and developing robust strategies that resonate with our audience. By staying ahead of the latest trends and harnessing insights from analytics, you'll ensure our brand messaging is impactful and cohesive across all channels. You'll collaborate closely with marketing, design, and other cross-functional teams to align social media initiatives with broader company goals. Your passion for social media and storytelling will shine through as you engage with our community, building thriving interactions and nurturing brand loyalty.

Responsibilities

• Develop and implement innovative social media strategies to enhance brand visibility.
• Create engaging content across various social media platforms, ensuring brand consistency.
• Manage daily social media activities, including publishing content and community engagement.
• Monitor and analyze performance metrics, offering insights for improvement.
• Collaborate with design and marketing teams to curate compelling multimedia content.
• Stay updated with the latest social media trends, incorporating them into strategies.
• Organize and execute social media campaigns to support product launches and events.
• Engage with followers, responding to comments and messages promptly and professionally.
• Develop and maintain influencer relationships to amplify brand presence.
• Conduct competitor analysis to benchmark and improve our social media tactics.
• Oversee social media advertising initiatives to ensure alignment with marketing goals.
• Prepare detailed reports on social media performance and campaign outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role in digital media.
• Strong knowledge of social media platforms, tools, and metrics for assessment.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong creative thinking skills with the ability to translate ideas into content.
• Familiarity with content management systems and digital marketing practices.
• Ability to handle multiple projects with tight deadlines in a fast-paced environment.
• Strong analytical skills to derive actionable insights from data and analytics.
• Experience with social media advertising and familiarity with ad platforms is a plus.