Digital Marketing Executive (225-616)

The Digital Marketing Executive plays a crucial role in strategizing, implementing, and optimizing online marketing campaigns across various platforms to drive brand awareness and customer engagement. This position involves overseeing the company's online presence, developing marketing content, and orchestrating email marketing efforts to boost customer acquisition and retention. The ideal candidate should possess excellent communication skills, a keen eye for detail, and the ability to adapt to the constantly evolving digital landscape. As a Digital Marketing Executive, you will collaborate with cross-functional teams to ensure marketing objectives align with business goals while also analyzing and interpreting campaign performance to make data-driven decisions.

Responsibilities

• Develop and implement digital marketing strategies across various online platforms.
• Create, curate, and manage engaging content to enhance brand presence.
• Oversee the company's social media accounts and ensure consistent updates.
• Coordinate and execute email marketing campaigns for customer retention and acquisition.
• Analyze campaign performance metrics and generate detailed reports for management.
• Conduct market research to identify trends and insights for strategic decision making.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Manage budget allocation for digital marketing activities to ensure cost-effectiveness.
• Evaluate and report on the performance of all digital channels and platforms.
• Stay updated with emerging digital marketing trends and tools for continuous improvement.
• Optimize website content to improve SEO and increase organic search ranking.
• Ensure that all digital communications comply with industry standards and regulations.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• At least 2-3 years of proven experience in digital marketing or related fields.
• Strong understanding of current online marketing concepts and best practices.
• Proficiency in using analytics tools such as Google Analytics and AdWords.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with SEO/SEM, social media, and email marketing campaign management.
• Creative thinker with a data-driven mindset and analytical skills.