Field Marketing Executive (225-703)

The Field Marketing Executive plays a crucial role in boosting brand awareness and driving customer engagement at the grassroots level. This role demands a high degree of creativity, strategic planning, and adaptability to execute various marketing campaigns successfully. The ideal candidate will work closely with the marketing and sales teams to design and implement field marketing plans. This will include organizing and participating in events, establishing relationships with local businesses, and monitoring market trends to create effective promotional strategies. A successful Field Marketing Executive must possess excellent communication and negotiation skills, coupled with the ability to work independently to meet challenging targets and sales goals. They should be ready to represent the brand with professionalism and enthusiasm, ensuring a positive brand image is maintained at all times.

Responsibilities

• Develop and implement field marketing plans in collaboration with marketing teams.
• Organize and participate in promotional events to reach potential customers.
• Conduct market research to identify opportunities for promotion and growth.
• Establish and maintain relationships with local partners and businesses.
• Coordinate with sales teams to align field marketing strategies with sales goals.
• Monitor and report on the effectiveness of field marketing campaigns.
• Manage brand presence at key events to enhance brand visibility and reputation.
• Provide feedback to the marketing team on customer needs and preferences.
• Ensure all marketing materials are accurately aligned with the brand guidelines.
• Develop unique and engaging content to promote in various channels.
• Identify and secure partnerships to drive brand exposure and consumer engagement.
• Assist in budget management for field marketing activities, ensuring cost-effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in field marketing or a similar role.
• Strong understanding of marketing principles and consumer behavior analysis.
• Proficient in digital marketing tools and customer relationship management software.
• Excellent communication, presentation, and negotiation skills.
• Ability to travel as needed to attend events and meet stakeholders.
• Strong organizational skills with the ability to multitask effectively.