Marketing Associate

Position Title: Marketing Associate

Location: Chennai

Work Arrangement: 12:30 PM to 09:30 PM

Experience Level: 3 to 7 years in B2B (business-to-business) field marketing for IT services, ideally within the data and analytics spectrum

Education Requirements: Bachelor’s degree in computer science or business/ marketing/ communications.

Position Overview:

The Marketing Associate will be responsible for generating new business leads for the sales organisation by increasing awareness of Ignitho’s service offerings in our target markets and creating customer interest using various engagement channels.

The ideal candidate would be an experienced marketing professional with a demonstrated history within the IT services industry in lead generation through marketing, content strategy, integrated marketing campaign design, large deal support, sales enablement, account-based marketing, partner relationship management and event management.

The role requires strong communication skills, strategic thinking ability, desk research experience, knowledge of the IT services competitive vendor landscape and market trends, and negotiation skills to create competitive differentiation for Ignitho.

Roles and Responsibilities:

• Identify prospective new customers and target them through well-structured marketing campaigns using multiple channels, with a view to converting them into qualified leads for the sales team.
• Be the primary point of contact for Ignitho’s leadership and work closely with them to create and execute a viable, focussed marketing plan with clearly defined deliverables.
• Be aware of marketing trends and make practical suggestion to refine Ignitho’s marketing plans on an ongoing basis.
• Develop a good knowledge of Ignitho’s service offerings.
• Work with internal teams to ensure the timely and successful delivery of marketing campaigns.
• Clearly communicate the progress of agreed initiatives against agreed quotas and targets periodically to internal stakeholders.

Must have Skills:

• Proven relevant experience within the IT services industry, ideally with knowledge and experience of the data and analytics domain.
• Excellent communication and presentation skills, oral and online.
• Excellent organizational skills, time management and planning ability.
• Strong analytical and problem-solving abilities.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Nice to have Skills:

• Aptitude in building relationships with professionals of all organizational levels.
• Used to working with targets and ability to make direct contact with potential prospects.
• Awareness of marketing trends and ability to make practical suggestions to refine marketing plans.
• Desk research experience, knowledge of IT services competitive vendor landscape and market trends.
• Negotiation skills.