Web Content Writer (225-711)

As a Web Content Writer, you will play a vital role in creating engaging and compelling written content for our diverse digital platforms. We are looking for a detail-oriented individual with a passion for storytelling and the ability to craft messages that resonate with our target audience. Your work will involve collaborating with different teams to produce content that aligns with branding strategies and enhances user experience. The ideal candidate will be adept at researching various topics, adapting to different writing styles, and optimizing content for both readability and SEO. If you thrive in a dynamic environment and have a knack for engaging writing, we encourage you to apply and contribute to our creative vision.

Responsibilities

• Create high-quality, engaging, and original web content for various platforms.
• Conduct thorough research on industry-related topics to inform content creation.
• Collaborate with marketing and design teams to align content with branding strategies.
• Optimize written content to enhance visibility and search engine ranking (SEO).
• Revise and edit content to improve readability, clarity, and engagement.
• Ensure all content is consistent in terms of style, quality, and tone of voice.
• Assist in developing content calendars and strategy for long-term content planning.
• Stay up-to-date with the latest industry trends and content best practices.
• Utilize content management systems to publish and manage digital content.
• Identify content gaps and suggest new topics to enhance website appeal.
• Track and report on content performance metrics and make improvement recommendations.
• Coordinate with other departments to ensure content consistency across channels.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or related field preferred.
• Proven experience as a Web Content Writer or similar role for at least two years.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with web publications and a strong understanding of digital content principles.
• Experience with content management systems and basic HTML/CSS knowledge.
• Strong research skills and the ability to write on various topics with authority.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of SEO principles and hands-on experience with SEO tools is a plus.