Social Media Marketing Executive (225-711)

The Social Media Marketing Executive plays a pivotal role in enhancing a brand's online presence by developing and implementing effective social media strategies. This position demands creativity, analytical strength, and a deep understanding of the digital landscape. As a Social Media Marketing Executive, you will be responsible for managing social media platforms, engaging with audiences, and driving traffic to our websites or physical locations. With a focus on increasing brand awareness and customer engagement, this role requires a proactive approach, attention to detail, and the ability to adapt to the ever-evolving world of social media trends. You will work closely with marketing teams to ensure that social media content aligns with brand messaging and promotional initiatives.

Responsibilities

• Develop and implement strategic social media marketing plans and campaigns.
• Manage and oversee social media content across various platforms.
• Analyze social media trends and adjust strategies accordingly for optimization.
• Engage with followers to foster a high level of community engagement.
• Collaborate with marketing teams to integrate social media into overall strategies.
• Create compelling and creative content to attract and retain followers.
• Monitor key performance indicators to measure success and inform future efforts.
• Stay updated on the latest industry news and digital marketing trends.
• Prepare and present reports on social media marketing activities and outcomes.
• Manage social media advertising campaigns to achieve targeted results.
• Identify and engage with influencers and potential brand ambassadors.
• Ensure social media content is on brand and consistent in style and quality.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Marketing Executive.
• Deep understanding of social media platforms and algorithms.
• Strong communication skills to engage effectively with online audiences.
• Ability to analyze data and use insights to optimize social media strategies.
• Excellent organizational skills to manage multiple projects simultaneously.
• Proficiency in graphic design and video editing tools is an advantage.