Social Media Marketer (225-620)

We are seeking a dynamic and creative Social Media Marketer to join our team and help elevate our brand's online presence. In this role, you will be responsible for crafting and executing innovative social media strategies that resonate with our target audience and drive engagement. You will have the opportunity to collaborate with cross-functional teams to promote our products and services, ensuring consistent brand messaging across all digital platforms. If you are passionate about social media trends, analytics, and creating compelling content that captivates audiences, we would love to hear from you. Join us and be a part of a vibrant work environment where your contributions make a significant impact.

Responsibilities

• Develop and implement strategic social media plans and campaigns.
• Create engaging and high-quality content across all social platforms.
• Monitor and analyze social media performance metrics regularly.
• Collaborate with the creative team to produce visually appealing posts.
• Stay updated on industry trends and competitive landscape insights.
• Engage with the audience through comments, messages, and other interactions.
• Manage the social media calendar and coordinate posting schedules.
• Execute paid social advertising campaigns and optimize their performance.
• Track and report social media KPIs to management monthly.
• Interact with social media influencers to broaden content reach.
• Participate in brainstorming sessions for new campaign ideas.
• Ensure brand consistency in tone, voice, and terminology across posts.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Marketer or similar role.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills for content creation.
• Experience with social media analytics and performance tools.
• Ability to work collaboratively in a team or independently as needed.
• Creative mindset with a keen eye for design and aesthetics.