SEO Executive (225-711)

An SEO Executive is pivotal in enhancing the visibility of a website on search engines to drive organic traffic and improve the overall ranking in search results. This role is crucial for businesses looking to increase their online footprint and achieve higher conversion rates. As an SEO Executive, you will utilize various strategies to optimize the company's website and content, including keyword research, link building, and performance monitoring. Working closely with different teams, you'll provide insights to enhance content and ensure that SEO best practices are always followed. A passion for digital marketing and staying updated with the latest trends and changes in search algorithms will be essential for success in this role.

Responsibilities

• Conduct comprehensive keyword research to guide content optimization strategies.
• Analyze website performance metrics and SEO trends to inform recommendations.
• Implement on-page SEO improvements such as meta tags, headers, and content adjustments.
• Develop and execute effective link-building strategies to enhance domain authority.
• Conduct technical SEO audits and fix identified issues to improve site performance.
• Collaborate with web development teams to ensure SEO best practices across platforms.
• Monitor website rankings and report on SEO progress with detailed analytics.
• Stay up-to-date with Google algorithm updates and adapt strategies accordingly.
• Create SEO-friendly content by working closely with content creators and copywriters.
• Manage social media strategies to drive additional traffic and backlinks to the website.
• Participate in creating reports and presentations to demonstrate SEO results and progress.
• Engage in competitive analysis to identify opportunities for gaining market advantage.

Requirements

• Proven experience as an SEO Executive or similar role in digital marketing.
• Strong understanding of SEO, including keyword research and on-page optimization.
• Proficiency with SEO tools such as Google Analytics, SEMrush, or Moz.
• Familiarity with HTML, CSS, and content management systems (CMS) like WordPress.
• Excellent analytical skills and ability to interpret web analytics data effectively.
• Strong communication skills to collaborate with different teams and departments.
• Ability to manage multiple tasks and projects with strong organizational skills.