Digital Marketing Executive (225-625)

As a Digital Marketing Executive, you'll play a pivotal role in our marketing team by developing, executing, and overseeing the marketing strategies to drive traffic and engage users across digital channels. You'll work closely with other team members to refine our digital strategies and implement tactical campaigns. Your creativity and analytical skills will be critical as you devise unique strategies that set our brand apart, enhance customer experience, and foster high levels of engagement. Furthermore, you'll be responsible for monitoring, reviewing, and reporting on the performance of all digital marketing initiatives to ensure consistent growth and improvement in our overall digital footprint.

Responsibilities

• Develop and implement effective digital marketing strategies to achieve company objectives.
• Create and manage engaging content across all digital platforms and channels.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Monitor and evaluate digital marketing campaigns to optimize performance and ROI.
• Collaborate with internal teams to align marketing strategies with overall business goals.
• Manage paid search and display advertising campaigns on Google AdWords and social media.
• Engage with online audiences to enhance brand awareness and foster community strength.
• Utilize digital analytics tools to track, analyze, and report on marketing performance.
• Design and oversee all aspects of digital marketing including social media, email, and SEO.
• Work with creative teams to ensure engaging and consistent visual design across channels.
• Stay updated with emerging digital tools and technologies to maintain a competitive edge.
• Lead, train, and manage junior marketers or interns when necessary.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience as a Digital Marketing Executive or a similar role.
• Strong knowledge of various digital marketing tools and platforms.
• Experience with SEO, PPC, and social media marketing strategies.
• Excellent analytical skills and attention to detail are crucial.
• Creative thinking and ability to craft engaging marketing campaigns.
• Exceptional communication skills and proficiency in English are required.
• Ability to work independently and as part of a collaborative team.