CRM Executive (225-624)

As a CRM Executive, you will spearhead the execution of customer relationship strategies, aimed at driving customer engagement and enhancing overall satisfaction. Your role will involve leveraging CRM tools and techniques to analyze customer data, optimizing communication channels, and implementing targeted campaigns that align with company objectives. You will collaborate closely with marketing teams to ensure that messaging is consistent and impactful, while also providing insights into customer behavior and preferences. Your analytical skills and strategic mindset will be key to interpreting data effectively, ultimately leading to improved customer retention rates and increased business growth.

Responsibilities

• Develop and execute CRM strategies aligned with business objectives and growth targets.
• Analyze customer data to identify insights and trends for improved engagement.
• Design, implement, and oversee CRM campaigns across multiple communication channels.
• Collaborate with marketing teams to create content that aligns with customer needs.
• Monitor and report on the effectiveness of CRM initiatives and campaigns.
• Utilize analytics to segment customer data and tailor personalized experiences.
• Implement technology solutions to streamline CRM processes and increase efficiency.
• Establish protocols for collecting and analyzing customer feedback for continuous improvement.
• Manage customer databases to ensure accurate and up-to-date information is maintained.
• Provide training and support on CRM tools and techniques to cross-functional teams.
• Collaborate with sales and service teams to enhance the overall customer journey.
• Evaluate CRM system effectiveness and suggest enhancements based on new trends.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in a CRM role within a corporate environment.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication skills for effective coordination with team members.
• Experience using CRM software, with proficiency in analytics tools being advantageous.
• Proactive mindset with a focus on continuous improvement and innovation.
• Capability to manage multiple projects and priorities in a fast-paced setting.